Start free. Scale when ready.
No credit card required. Build your first quiz, capture your first leads, and see the AI analysis in action — all on the free tier.
Free
Everything you need to validate the concept and start capturing leads.
- Manual quiz creation
- CSV question upload
- 20 AI analyses per month
- Unique invite links + open access links
- 3-layer business email validation
- Customizable score tiers & results page
- Category breakdown charts
- AI-generated PDF reports
- CSV lead export
- WYSIWYG landing page builder
- Embeddable quiz widget
- AI quiz generation from corpus
- Unlimited analyses
- REST API access
- Multi-webhook endpoints
- Nurture email sequences
- Custom domains
- Priority support
Pro
For teams that need AI generation, unlimited analyses, API access, and full automation.
- Everything in Free, plus:
- AI quiz generation from your corpus
- Conversational AI builder wizard
- Quiz template library
- Unlimited AI analyses
- Full REST API for quiz management
- API key authentication
- Multi-webhook endpoints with retries
- Automated nurture email sequences
- AI-generated sales scripts per lead
- AI social media post generator
- Custom domains with SSL
- OpenGraph share previews
- QR code generation
- Email alerts on every new lead
- Advanced lead analytics & GRADE tags
- Priority support
How the free tier analysis limit works
Each quiz gets 20 AI-powered analyses per month. That means 20 participants can receive the full maturity report and Level Up Plan.
Participants who complete the quiz after the limit is hit will still see their raw score immediately, but the AI analysis won't generate. They'll see:
The counter resets on the 1st of each month. Upgrade to Pro for unlimited analyses.
Plug into your existing stack
Every webhook fires a structured JSON payload the moment a lead completes your assessment. Here's what teams are building with it.
Clay
Enrichment & ICP Analysis
Lead completes assessment
Name, work email, score, maturity tier, and category breakdown land in the webhook payload
Webhook fires to Clay table
Clay receives the JSON and auto-creates a new row with all quiz data mapped to columns
Clay enriches the contact
Waterfall enrichment pulls company size, funding stage, tech stack, LinkedIn profile, and 50+ data points
ICP scoring runs automatically
Clay’s AI compares the enriched profile against your ideal customer criteria and assigns a fit score
Hot leads route to your team
High-fit, high-score leads get pushed to Slack, your CRM, or an outbound sequence — instantly
The result: Every quiz lead arrives in your pipeline pre-enriched with firmographic data and an ICP fit score. Your team only talks to leads that match.
HubSpot
CRM, Nurture & Automation
Lead completes assessment
Webhook delivers name, email, company, score, tier, and per-category breakdown to HubSpot
Contact created or updated
HubSpot workflow catches the webhook, creates a contact (or merges with existing), and maps score data to custom properties
Smart list segmentation
Contacts auto-sort into lists by maturity tier — High Performers, Growth Stage, and Needs Attention — each with different messaging
Nurture sequence triggers
Each tier enters a tailored email drip: thought leadership for high scorers, educational content for mid-tier, and diagnostic offers for low scorers
Sales gets the hot ones
High-score contacts with high engagement trigger a task for your sales rep — complete with the lead’s full assessment breakdown in the CRM sidebar
The result: Every quiz participant enters a personalized nurture journey based on their actual maturity score. No generic blasts. Sales only gets involved when the data says they should.
Sample Webhook Payload
Delivered to your endpoint on every lead capture
{
"event": "LEAD_CAPTURED",
"invite": {
"guid": "3fb89152-be99-4999-8576-2fcfdecc0a04",
"capturedName": "Sarah Chen",
"capturedEmail": "sarah@cloudstack.io",
"capturedCompany": "CloudStack",
"percentageScore": 72,
"maturityLevel": "Growth Stage",
"categoryBreakdown": [
{ "category": "Sales Process", "score": 85, "maxScore": 100 },
{ "category": "Tech Stack", "score": 60, "maxScore": 100 },
{ "category": "Team Readiness", "score": 70, "maxScore": 100 }
],
"completedAt": "2025-03-15T14:32:00Z"
},
"quiz": {
"id": "cmmb4eqw00003wl2cdew1kvtv",
"title": "SaaS Sales Readiness Assessment"
}
}Configure multiple endpoints per quiz. Each fires independently with automatic retries on failure.
Frequently asked questions
What counts as an 'analysis'?
Every time a participant completes your quiz and you generate their AI-powered maturity report and Level Up Plan, that's one analysis. The raw score display is free and unlimited — the AI analysis is what counts.
What happens when I hit the free tier limit?
New participants who complete your quiz will see their raw score but won't get the full AI analysis and PDF report. They'll see a message encouraging them to ask the quiz creator to upgrade. Your existing reports remain accessible.
Can I upgrade or downgrade anytime?
Yes. Upgrade to Pro instantly. If you downgrade, your existing quizzes and data are preserved, but API access, webhooks, and AI generation features are disabled until you re-upgrade.
How does the webhook integration work?
Configure multiple webhook endpoints per quiz, each targeting different events (lead captured, analysis complete). We deliver JSON payloads with the participant's info, score, maturity level, and category breakdown — with automatic retries on failure.
Is there a REST API?
Yes. The /api/v1/ REST API lets you programmatically create quizzes, manage questions, pull leads, and trigger analyses. Authenticate with API keys generated from your dashboard. Full docs are available in your settings.
What are nurture sequences?
Automated email drip campaigns triggered after quiz completion. Set up a sequence of follow-up emails with configurable delays, merge tags (name, score, tier), and per-step content. Emails are sent via Resend with full deliverability tracking.
Can I embed quizzes on my website?
Yes. Every quiz gets an embeddable iframe snippet you can drop into any page. You can also generate QR codes for print materials, configure OpenGraph previews for social sharing, and use open access links that don't require pre-created invitations.
What about data privacy?
Participant data belongs to you. We don't sell, share, or use it for anything other than generating their assessment report. Corpus data uploaded for AI quiz generation is processed but not stored beyond your account.